Cookie Policy

1. General Information

1.1 About This Cookie Policy

This Cookie Policy explains how BRL Electronics uses cookies and similar technologies on its online stores and associated websites (the "Website").

BRL Electronics is operated by:

Winn Scandinavia AB
Company registration number: 556792-9632
Sweden
Email: dataskydd@brl.se

This Cookie Policy applies to BRL Electronics websites unless a separate country-specific Cookie Policy is provided.

Where country-specific requirements apply, those requirements take precedence over this International Cookie Policy.

2. What Are Cookies?

Cookies are small text files stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies allow websites to remember information about your visit, such as your preferences, login status, shopping cart and browsing activity.

In addition to cookies, we may use similar technologies, including tracking pixels, tags, browser storage and other technical identifiers.

In this policy, the term "cookies" also refers to such technologies where applicable.

We use cookies to ensure that our online store functions correctly, improve the shopping experience, analyse website performance and, where you have given your consent, provide relevant marketing.

3. Types of Cookies We Use

BRL Electronics may use the following categories of cookies.

3.1 Strictly Necessary Cookies

Strictly necessary cookies are essential for the proper operation of our online store.

These cookies enable functions such as:

Shopping cart and checkout.
Customer login and authentication.
Order processing.
Website security and fraud prevention.
Session management.
Storing cookie consent preferences.
Essential technical settings.

Without these cookies, certain parts of the online store may not function correctly.

Strictly necessary cookies do not require your consent where they are necessary to provide a service you have explicitly requested, in accordance with applicable law.

3.2 Functional and Preference Cookies

Functional cookies help us remember your preferences and improve your experience when visiting our Website.

These cookies may store information such as:

Preferred language and currency.
Display preferences.
Previously selected settings.
Other preferences that make the Website easier to use.

Where functional cookies are not strictly necessary, they will only be used with your consent.

3.3 Analytics and Statistics Cookies

Analytics cookies help us understand how visitors interact with our Website.

These cookies may collect information about:

The number of visitors.
Pages viewed and navigation patterns.
Device types, such as computers, tablets and smartphones.
Website performance and technical issues.
How customers interact with products and website features.

We use this information to improve our Website, product offerings and overall customer experience.

Analytics cookies are used with your consent where required by applicable law.

3.4 Marketing and Advertising Cookies

Marketing cookies help us measure the effectiveness of advertising campaigns and provide more relevant marketing content.

These cookies may be used to:

Measure advertising performance.
Connect advertising interactions with completed purchases.
Create advertising audiences.
Personalise marketing communications.
Display relevant advertisements and offers on other websites and platforms.
Measure conversions and campaign results.

Marketing cookies are only used when you have given your consent, as required by applicable law.

4. Session Cookies and Persistent Cookies

BRL Electronics uses both session cookies and persistent cookies.

4.1 Session Cookies

Session cookies are temporary cookies used during your visit to the Website.

They help maintain your login session, shopping cart and certain technical settings.

Session cookies are generally deleted when you close your browser.

Some session cookies are strictly necessary for the operation of the online store.

4.2 Persistent Cookies

Persistent cookies remain stored on your device for a defined period or until you manually delete them.

These cookies may be used to remember preferences, analyse website activity and support marketing functions.

The storage period varies depending on the purpose of the cookie and the service provider.

5. Third-Party Cookies and Services

BRL Electronics may use cookies and similar technologies provided by external service providers.

Depending on the country, Website and services available, these providers may include:

Google – website analytics, advertising, conversion measurement and technical services.
Meta (Facebook and Instagram) – advertising, audience measurement and marketing.
Kustom – checkout functionality and payment-related services.
Klarna – payment processing and payment-related services.

Other providers may also be used where necessary for the operation of the online store or its associated services.

Some third-party providers may process information under their own privacy policies when acting as independent data controllers. Others process information on behalf of BRL Electronics.

The specific services and cookies used may vary between BRL Electronics websites.

Where applicable, the current list of cookies, providers, purposes and storage periods is made available through the Website's Cookie Settings.

6. Cookie Consent

When you visit our Website, you can manage your cookie preferences through our cookie consent system.

Where required by applicable law, you can choose to:

Accept all cookies.
Reject cookies that are not strictly necessary.
Select which categories of optional cookies you wish to allow.

Your consent is voluntary.

Strictly necessary cookies may remain active even if you reject optional cookies, as they are required for essential Website functionality.

Optional cookies, including analytics and marketing cookies, will not be activated before the required consent has been obtained.

You may change or withdraw your consent at any time through the Cookie Settings available on the Website.

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

7. How to Manage or Disable Cookies

You can manage cookies in several ways.

7.1 Cookie Settings on Our Website

You can change your preferences or withdraw previously given consent through the Cookie Settings function on the Website.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings.

Depending on your browser, you may be able to:

Block all cookies.
Block cookies from specific websites.
Delete previously stored cookies.
Receive notifications before cookies are stored.

Please refer to your browser's help documentation for instructions.

7.3 Consequences of Blocking Cookies

If you disable all cookies, some Website functions may not work as intended.

In particular, blocking strictly necessary cookies may prevent you from logging into your account, maintaining a shopping cart or completing a purchase.

Rejecting analytics or marketing cookies will not prevent you from using the essential functions of our online store.

8. Cookies and Personal Data

Certain cookies and similar technologies may involve the processing of personal data.

Depending on the technology used, this may include:

IP addresses.
Device and browser identifiers.
Website activity and navigation information.
Interactions with advertisements.
Customer or session identifiers.
Information relating to purchases and conversions.

Personal data is processed in accordance with applicable data protection legislation, including the General Data Protection Regulation (GDPR) where applicable.

For further information about how BRL Electronics processes personal data, the applicable legal bases, data retention, international transfers and your rights, please refer to the Privacy Policy available on the relevant BRL Electronics website.

9. Cookie Storage Periods

The length of time a cookie remains stored depends on its purpose and technical configuration.

Session cookies are generally deleted when your browser session ends.

Persistent cookies remain stored for a defined period or until they are deleted.

Information about the specific cookies used on the Website, including their purpose, provider and storage duration, is provided through the applicable Cookie Settings or cookie information list.

10. Applicable Laws and Country-Specific Requirements

BRL Electronics operates in several countries, and cookie requirements may differ depending on the applicable national legislation.

We use cookies in accordance with applicable data protection and electronic communications legislation.

Where additional or different requirements apply in a particular country, the relevant country-specific Cookie Policy and mandatory legal requirements shall take precedence over this International Cookie Policy.

Nothing in this policy limits the rights granted to users under applicable data protection legislation.

11. Changes to This Cookie Policy

BRL Electronics may update this Cookie Policy when changes are made to the Website, the cookies or technologies used, external service providers or applicable legal requirements.

The latest version of this Cookie Policy will be published on the Website.

Where changes require new or additional consent, we will request such consent as required by applicable law.

12. Contact Information

If you have any questions about how BRL Electronics uses cookies or similar technologies, please contact us:

Winn Scandinavia AB / BRL Electronics

Email: dataskydd@brl.se